Powerful film from UBank highlights real estate tips from the terminally ill to provide a unique insight into what’s really important.
Imagine being told you only had a few months to live. Hearing a diagnosis like that can affect everything in your life. But ideally it shouldn’t be a death sentence that makes you think differently about your priorities.
To help give a perspective on what’s really important, UBank, the Australian online-only bank, asked six terminally ill individuals to share their words of wisdom as part of a moving film to inspire Australians to make meaningful changes in their own lives.
The film questions whether the Australian dream of owning a home has lost its way. Pressures around keeping up appearances and buying the big dream house have put undue financial stress on many. This is particularly relevant in Australia as we have some of the biggest houses in the world and the largest mortgages to match.
“This film is about encouraging Australians to take some time and assess what’s really important to them”, said UBank CEO Lee Hatton.
We commissioned research that revealed almost 2 in 3 (64%) people wished they could spend more time in their home and more than half of Australian mortgage holders (58%) are putting work over family due to financial pressures.”
“UBank encourages Australians to borrow less and live more, and this film is a powerful evolution of that discussion. We want to encourage people to reflect and make the right decisions that enable them to live happier lives. Borrow less and live more is a provocative statement for a bank and one we’re proud to stand by,” said Hatton.
Bronnie Ware, a former palliative carer and author of Five Regrets of the Dying, said the advice shared in the film resonated with her after years of caring for the terminally ill.
“I’ve never had someone nearing the end of life tell me they wished they’d had a bigger home. It’s always about spending more time with friends and family, and being bold enough to follow your dreams.”
“One of the most poignant pieces of advice in the film is from a woman named Karen who states, ‘it’s not about your bricks and mortar, it’s what you put into those bricks and mortar.’ Hearing these words really puts everything into perspective and will hopefully make Australians re-evaluate their priorities,” said Ware.
As part of this project, UBank worked with Palliative Care Australia to seek their advice and also to help find the inspirational individuals who were featured in the film.
“When UBank approached us with this concept we immediately liked it because the project gives a voice to the people we advocate for day in and day out – and that’s not an opportunity they often have,” said Liz Callaghan, CEO of Palliative Care Australia.
“We worked with our community to help UBank find the right people to share their stories in this film, and the advice shared is so valuable. We hope it inspires Australians to make changes for the better.”